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How often do you think you make decisions on a daily basis? It’s likely more often than we think. Where you want to go for lunch, what movie you want to see, whether you should get the complementary Parmesan cheese added to your soup or entree at Olive Garden. All of these are harmless decisions …
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We’ve all been both a victim and a perpetrator of this. Parents use reverse psychology to get their kids to eat their veggies. Kids would use it to get out of being yelled at for that one bad test grade. The slogan behind Lay’s chips is based on this idea. Why does it work so …
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In 1995, a man by the name of McArthur Wheeler thought of a brilliant idea: he was going to rob a bank. When he pulled up to the bank, he showed up with a gun and no mask and demanded the money. He then escaped, thinking he was going to get away with this plan. …
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The great thing about society is that even though every one of us differs in one way or another, we still have certain psychological tendencies we fall for. These cognitive biases tend to rule our everyday thinking whether we know it or not. It doesn’t matter what industry you work in or what your background …
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“What Nike did for exercise, what Whole Foods did for organic foods, we want to do for sleep.” ~ Philip Krim, CEO of Casper Overview As a part of the direct-to-consumer model family that’s been disrupting nearly every industry, Casper, to put it simply, delivers comfortable mattresses directly to the end user. In addition to …
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In almost everything I do, I’ve found that giving something and adding value is often more rewarding then getting something. Whether it’s spontaneously giving my team donuts (which actually wasn’t my idea) as a sign of appreciation or giving time to my family when I can, I find it to be a very satisfying way …
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Why is it that founders who begin to raise capital tend to look at trying to get the attention of VC firms who have had one or two big home runs under their belt? Why is it that Venture Capitalists who see a startup led by someone who worked at a big tech company begin …
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One of the goals I set for myself this year was to become better at learning how to learn. There is an enormous amount of information that people come across on a daily basis, and we only remember a small percentage of that. Of that percentage that we remember, we can only recall yet an …
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If you went up to any Venture Capitalist and asked what the bloodline of a VC firm is, almost all of them will almost immediately respond with “Deal Flow”. Your ability to generate and maintain a pipeline of startups that look promising from an investment perspective is actually what will make or break you as …
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Back in the era of the caveman, life was basically eat or be eaten. Nothing else mattered – no waking up and driving to work, no taxes, no boring baby showers to go to. Early humans had one of three roles: the hunter, the gatherer, or the prey. It was soon understood that in order …
